Social Commerce

■ concepts

New e-commerce distribution business model to purchase goods and services through a combination of online media and social media (SNS)
* Global Internet portal Yahoo (Yahoo) use past 2005 for the first time, the term 'social commerce'

■ Type

Social links, social wephyeong, co-purchase type, offline-linked, and 'co-purchase type of social commerce boom

* Social link type: e-commerce site on the SNS, such as Facebook or Twitter link (button type) that can be moved in a manner that provides

Automatically reflected in the consumer of SNS the * Social wephyeong: Web links, as well as the behavior of consumers, such as the purchase takes place in the e-commerce site, review the form of the function of social networks within the site, which is implemented

* Buy by product type: fixed be achieved at a discount in a manner that provides the minimum purchase quantity '08 the world's largest social commerce enterprises (美) Groupon (Groupon) since its establishment in the world, a joint purchase social commerce boom occurs

* Peristaltic offline: offline spaces that connect to SNS, in the form of smart phones, such as in the offline networking terminals (devices) using to take advantage of social networks and location-based services, such as connection type

■ FEATURES

Substantial discount, the consumer products you can buy 50 percent cheaper companies take advantage of bulk sales and promote
* Minimum purchase quantities for sale through the social network service (SNS) consumers voluntarily disseminate information

■ market size

Since the early '10 domestic social commerce market is rapidly growing, in Jan. 2011, about 300 companies have formed

■ controversy

Damage cases, including non-refundable, discrimination, reservations hiatus, with the exponential growth of social commerce companies, such as Internet shopping mall and communications vendors' brokers' existing 'and redefining the exchange command visibility to the Refund Policy, FTC ( caused controversy by '11 .5)